María López de Subijana. Motion Designer. I used to live in Madrid and work at Erretres. Currently in Bilbao, part of the Bisuala team and teaching at IED Kunsthal.

*The Sooby comes from the “de Subi” part of my surname.

 
 
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I’m interested in exploring the power of motion design across different touchpoints, focusing on brand narratives, scalable systems and strategic processes.

 
 

I understand motion as the way to add value, interest and intention to design projects. Because brands should move (¹) in order to move (²) the world.

(¹) to change position
(²) to progress, take action, change an opinion, cause strong feelings

Some clients I’ve worked with:


 

Some recent updates:


MOMENTUM MONDAYS (PERSONAL PROJECT)

WHAT? Motion design experiments to start off the week. WHY? Because practice makes perfect. WHEN? Only on Mondays. But not all Mondays. WHERE? Instagram. WHO? An initiative by María López de Subijana (aka @thesooby).

IED KUNSTHAL (EDUCATION)

As a Motion Design teacher (to third-year students in the Bachelor of Arts in Graphic Design program), it’s incredibly rewarding to see how my students develop their own work. This showreel sums it all up. Congrats—you all have a very promising career ahead!